Mary Kate and Ashley Olsen have recently launched their new line for JcPenney, Olsenboye. This line includes party dresses, tees, sweaters, shoes, and bags. When designers do lower priced lines for major department stores there, in my opinion, always seems to be a little something off about the designs, or lack there of. However, this line is actually really cute and perfect for little teeny boppers who can't afford say The Row but want to feel involved in this thing called fashion.
My favorites:
Top left: 'Camden' Faux Suede Knee High Boots
Top right: Stripe Sweater Knit Flyaway
Bottom: Foldover Convertible Cross Body Bag
See the full line here.